logo
Get in touch

Insights

Bright Sunday Ludwig Ekström CEO

Bright Sunday Appoints Ludwig Ekström as CEO to lead European growth

News

Bright Sunday, a leading provider of solar PPA financing in Spain and Portugal, announces the appointment of Ludwig Ekström as its new CEO, effective July 1, 2025. This strategic leadership change signals the company’s commitment to expansion and continued growth in the clean energy sector.

Bright Sunday, a leading provider of solar PPA financing for commercial and industrial (C&I) customers in Spain and Portugal, today announces the appointment of Ludwig Ekström as its new Chief Executive Officer, effective July 1, 2025.

This leadership change marks the next phase in the company’s evolution, with a strong focus on business growth in both existing and new markets.

“Ludwig brings extensive experience in scaling clean energy businesses across Europe and has a strong track record of developing successful partner networks,” says Hans Toll, Chairman of the board.

As part of this planned transition, Niklas Engström, co-founder and CEO for more than eight years, will be moving on from Bright Sunday after the summer to pursue new opportunities.

“Bright Sunday has developed into one of Spain and Portugal’s leading C&I solar PPA platforms—financially robust, operationally sound, and positioned for scale,” says Sverker Åkerblom, Board member and CEO of Lead Investor Niam Infra Fund. “Niklas will remain active through August to ensure a smooth handover.”

With a strong asset portfolio and deep industry partnerships, Bright Sunday is accelerating toward its ambition to become a pan-European operator in clean energy financing.

About Bright Sunday

Everything we do at Bright Sunday aims at lowering CO2 emissions on a global level by making the cleantech transformation easy and profitable for commercial and industrial customers. Our business is to offer cleantech as a service – PPA (Power Purchase Agreements) – with zero upfront investments and savings from day one.

We use premium products only and we take care of licensing, installation, maintenance, insurance and monitoring.

Through partnerships with leading local installers and maintenance partners we make our services available globally. Bright Sunday currently owns and operates a portfolio of 70+ solar PV systems.

Bright Sunday’s is a privately held company and largest owner is Niam Infrastructure with the European Investment Fund as one of the key investors.

Related arcticles

Bright Sunday Solar PV Market consolidation

Consolidation in the Southern European Corporate Rooftop PPA Market: A Maturing Landscape

Insights News
Bright Sunday Ludwig Ekström CEO

Bright Sunday Appoints Ludwig Ekström as CEO to lead European growth

News
acquiring self-consumption solar systems in the commercial and industrial (C&I) segment

Bright Sunday Acquires Solar Assets in Spain and Portugal

Insights News
Linkedin
Bright Sunday
Solar services
Legal
© / Bright Sunday. All rights reserved. Designed by Savant Media.

Do you want your business to benefit from solar self-consuption?

We provide custom solar PV system designs for self-consumption under a Power Purchase Agreement (PPA). Using our design request form, we create an initial estimate based on your energy needs.

 

This is a preliminary assessment. Depending on site conditions and financial feasibility, we may not proceed. Final pricing and conditions will be detailed in a formal agreement if the project moves forward.

 

Interested in solar for your business? Fill out the form to get started